About: John Edmundson

Specialties: Business Development, Multichannel Marketing, Lead Generation, Web Site Development, Search Engine Optimization, Google Analytics, Data Analysis, Social Media Development, Product Development, Team Building, Change Management, Process Improvement, Corporate Identity and Brand Management

Recent Posts by John Edmundson

Uncover New Business Opportunities Using Value Chains

New and innovative. Two traits that business customers expect and value. In fact, the Nielsen Global New Product Innovation Survey found that over 80% of customers considered innovation a key reason they chose to buy from a company. And, as for new products, more than 60% placed a higher value on companies that offered new…
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The Numbers Say You Should Expand Your Services

The numbers say you should expand your services. But, where to make that investment isn't always obvious. Raise your hand if you thought Amazon would succeed when they expanded beyond selling books online over 20 years ago. Although few predicted success, their customer-focused platform and strategic addition of practical products and services catapulted them into…
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Marketing New Services

Vendor consolidation, shrinking markets and competitors that are no longer defined by traditional boundaries. These trends are catalysts that have pushed organizations to consider adding new offerings more than ever before. But, as new services are evaluated, here's another common trend. The financials are scrutinized in exacting detail. In contrast, a new services marketing program…
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Effective Customer Facing Digital Strategies 

A recent McKinsey & Company study found that B2B digital leaders drive five times more revenue than their peers. And although companies have implemented digital workflows to improve efficiencies and reduce costs, they haven’t innovated around sales and the customer experience—and that’s where the real growth is. And, for many organizations, including Great Lakes Graphic…
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