About: John Edmundson

Specialties: Business Development, Multichannel Marketing, Lead Generation, Web Site Development, Search Engine Optimization, Google Analytics, Data Analysis, Social Media Development, Product Development, Team Building, Change Management, Process Improvement, Corporate Identity and Brand Management

Recent Posts by John Edmundson

4 Steps To Ensure Digital Marketing Success in 2016

The New Year. New goals, new budgets and a renewed emphasis on the steps necessary to achieve them. If sales growth is part of the plan, the opportunity for your website, and other online channels, to contribute to revenue has never been greater. Capture the sales volume you deserve. Take these 4 steps to ensure…
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Ask These 3 Questions To Develop Your Web Strategy

A website should be an extension of the goals of your business. Although those goals likely include interaction with an end customer, how you execute your web strategy depends upon specific details. Are you focused on furthering relationships with current customers or is prospecting for new clients the highest priority? Site organization, navigation and content…
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3 Reasons You Need A Web Strategy

It's common to put the cart before the horse. To quantify the end goal without developing a plan to help you get there. And even though it's not the perfect way to operate, at least when you know where you want to go, you have a chance to get there. But when you combine strategic insights with that…
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Why You Need A Content Marketing Plan

In today’s online world, 57% of a purchasing decision is made before a buyer contacts a seller.  Content is the vehicle that provides the education, industry trends, product comparisons and other valuable information that a sales rep provided in the past. It ensures that prospects are learning about your services even if they aren’t speaking…
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