About: John Edmundson

Specialties: Business Development, Multichannel Marketing, Lead Generation, Web Site Development, Search Engine Optimization, Google Analytics, Data Analysis, Social Media Development, Product Development, Team Building, Change Management, Process Improvement, Corporate Identity and Brand Management

Recent Posts by John Edmundson

Email – Still The Best Lead Generation Option

How many times have you complained about your inbox this week? Even though we get dozens of messages each day. With our attention diverted to Facebook, Twitter, Snapchat and texting. As pundits signal the demise of email or that at best, it's passé. With all the communication channels and noise, email remains the best way to communicate with…
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Maximize The Value Of Your Website

If you'd like to maximize the value of your website, generate more leads and convert more prospects into buyers, the recently published Google Search Quality Evaluator Guide provides plenty of suggestions. This 160 page report details how your site is judged and defines numerous improvement steps. For the abridged version, and four specific modifications you can make that will…
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Why Your Sales Force Needs Online Content To Sell More

Should you elevate content development to a top priority? If your web strategy includes lead generation and converting more prospects into buyers, then a content strategy is essential. Effective content increases sales force productivity by: » Educating your customers. » Attracting new prospects. » Helping buyers formulate purchasing decisions. » Improving SEO. » Increasing sales…
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Four Online Habits You Should Ditch Today

Remember when people thought the world might come tumbling down on the eve of Y2K? The internet was new and many businesses were deciding if it even made sense to develop a website. As we near 2017, most companies have made that investment. Unfortunately, far too many haven’t progressed beyond the basic stage and miss out on revenue opportunities.…
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