About: John Edmundson

Specialties: Business Development, Multichannel Marketing, Lead Generation, Web Site Development, Search Engine Optimization, Google Analytics, Data Analysis, Social Media Development, Product Development, Team Building, Change Management, Process Improvement, Corporate Identity and Brand Management

Recent Posts by John Edmundson

5 Examples Of Effective Marketing Programs

Return on investment. From the capital we allocate to the expenses we incur, a material ROI is our goal. For example, the new piece of equipment that reduces energy and consumable costs is easy to quantify. But, the brochure to promote your new product, not so much. Nevertheless, effective marketing programs can generate a return…
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Marketing Productivity Tools

When was the last time you got everything you asked for in you budget? If 2019 is another year of trying to figure out how to do more with less then these marketing productivity tools are for you. Not only will they allow you to do more with less, they fit any budget. Because, they…
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16 Types Of Content That Benefit Your Business

Blog content tops the list of cost effective ways to reach your target audience. In fact, thought leadership pieces, videos, educational content, authentic stories and more can all create stronger connections. But, what specific types of content are best at increasing your online visibility? 16 Best Types Of Content To illustrate, here are the 16…
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Developing A Content Marketing Budget

How does your sales organization connect with buyers as they start formulating purchasing decisions? Many companies utilize content marketing. It allows you to reach your target audience as they self educate and build understanding about potential solutions. But, developing an effective program that impacts your target audience requires an investment in time and resources. Undoubtedly,…
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