About: John Edmundson

Specialties: Business Development, Multichannel Marketing, Lead Generation, Web Site Development, Search Engine Optimization, Google Analytics, Data Analysis, Social Media Development, Product Development, Team Building, Change Management, Process Improvement, Corporate Identity and Brand Management

Recent Posts by John Edmundson

Identify Better Prospects Through A Content Marketing Program

Does a content marketing program uncover better target accounts? Indeed, it’s unlikely that sales teams look at content as a way to identify better account options. Target accounts are about maximizing the opportunity to grow sales and shorten selling cycles. At first glance, content marketing appears to have little to do with identifying the best…
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Will A Content Marketing Strategy Increase Sales Productivity?

Is a content marketing strategy more important than a new sales hire? If you sell for a living or manage a sales team you know it's never been tougher to meet with new prospects. Plus, there's an even greater sales number challenge. [arrow2_list] 80% 90% < 1% 75% [/arrow2_list] 80% of all calls go to…
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A Funny Thing Happened After Print 18

Trade shows aren’t cheap. And neither are other lead generation programs. So why do companies spend the money to generate leads but fail to follow up effectively? It lowers your return on investment and irritates prospects. In reality, ineffective follow up falls into three categories: 1) None 2) Untimely 3) Over aggressive In today’s wired world,…
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Internet Trend Opportunities

Arguably, in the last 10 years there's been no better growth driver than leveraging internet trend opportunities. And over the last 20 years, there's no better person to analyze those trends than Mary Meeker. As Wired Magazine points out, "she has nailed the most important dynamics of the tech and investment climate, from the spread…
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