The band Kiss formed over 50 years ago. But their popularity soared when they wore extreme makeup, outrageous costumes and combined their music with a theatrical-like performance. Why did they decide to go that route? Because they were determined to create an experience they themselves would have paid money to see. And whether or not…
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Narrow Your Focus To Expand Your Business
They bombard us. From choosing our morning coffee to relaxing in front of the TV at night. Options. In fact, Starbucks can brew up over 8,000 different combinations to satisfy your need for caffeine. And, U-verse delivers north of 400 stations in genres ranging from cooking to martial arts for your viewing pleasure. Although these…
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Uncover New Business Opportunities Using Value Chains
New and innovative. Two traits that business customers expect and value. In fact, the Nielsen Global New Product Innovation Survey found that over 80% of customers considered innovation a key reason they chose to buy from a company. And, as for new products, more than 60% placed a higher value on companies that offered new…
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Marketing New Services
Vendor consolidation, shrinking markets and competitors that are no longer defined by traditional boundaries. These trends are catalysts that have pushed organizations to consider adding new offerings more than ever before. But, as new services are evaluated, here's another common trend. The financials are scrutinized in exacting detail. In contrast, a new services marketing program…
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