Category Archives: Web Strategy

Maximize The Value Of Your Website

If you'd like to maximize the value of your website, generate more leads and convert more prospects into buyers, the recently published Google Search Quality Evaluator Guide provides plenty of suggestions. This 160 page report details how your site is judged and defines numerous improvement steps. For the abridged version, and four specific modifications you can make that will…
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Four Online Habits You Should Ditch Today

Remember when people thought the world might come tumbling down on the eve of Y2K? The internet was new and many businesses were deciding if it even made sense to develop a website. As we near 2017, most companies have made that investment. Unfortunately, far too many haven’t progressed beyond the basic stage and miss out on revenue opportunities.…
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4 Steps To Ensure Digital Marketing Success in 2016

The New Year. New goals, new budgets and a renewed emphasis on the steps necessary to achieve them. If sales growth is part of the plan, the opportunity for your website, and other online channels, to contribute to revenue has never been greater. Capture the sales volume you deserve. Take these 4 steps to ensure…
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3 Reasons You Need A Web Strategy

It's common to put the cart before the horse. To quantify the end goal without developing a plan to help you get there. And even though it's not the perfect way to operate, at least when you know where you want to go, you have a chance to get there. But when you combine strategic insights with that…
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