Yearly Archives: 2016

14 Web Design Statistics And What They Mean To Your Business

Does your website matter to current customers? Is it holding you back from capturing new business through a customer referral? How about from prospects that don’t know you? Are you unsure whether additional online investments are worth it? Where does effective web design fall in the list of priorities? [spacer] Here are 14 web design…
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How To Use Content Marketing To Convert More Prospects Into Buyers

How To Use Content Marketing To Convert More Prospects Into Buyers
How do you connect with your audience? Engaging, educating, developing relationships, inspiring action and turning prospects into buyers, demand new tactics. In the past, the sales rep provided information to prospects and customers, but not today. Buyers conduct research online as they formulate a purchasing decision. And, if they become interested, a conversation is unlikely…
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7 Ways Every Company Can Connect With Customers

Customers or prospects. Baby boomers or Millennials. Men or women. Experts or novices. Your audience learns about you online. Through content. That's how you connect with customers. In fact, studies suggest that 57% of a purchase decision is complete before a customer even calls a supplier. And it's not just prospects. Your current customers needs change.  They go through the…
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5 Website Benefits That Go Beyond SEO

The magic of websites. The opportunity to go beyond geographic boundaries. Connect with a broader audience. Win the search engine lottery. Of all the website benefits, search is the most intoxicating. But effective search engine optimization isn't easy. It takes time effort and resources. If you view it as unrealistic, it likely impacts how you invest in your overall site -…
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