About: John Edmundson

Specialties: Business Development, Multichannel Marketing, Lead Generation, Web Site Development, Search Engine Optimization, Google Analytics, Data Analysis, Social Media Development, Product Development, Team Building, Change Management, Process Improvement, Corporate Identity and Brand Management

Recent Posts by John Edmundson

5 Website Benefits That Go Beyond SEO

The magic of websites. The opportunity to go beyond geographic boundaries. Connect with a broader audience. Win the search engine lottery. Of all the website benefits, search is the most intoxicating. But effective search engine optimization isn't easy. It takes time effort and resources. If you view it as unrealistic, it likely impacts how you invest in your overall site -…
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Promoting Company Accomplishments Increases Goodwill And Leads

Will a prospect become a customer because of an award you won? Will they elevate the award value above other elements like capabilities or price? [row] [span3] [/span3] [span5] Maybe not. But just like a positive customer review can tip the scale in your favor, so can your company accomplishments. But it doesn't happen in vacuum. Communication is required for that recognition…
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Account Based Marketing

What's old is new again. [row] [span3] [/span3] [span5] Analog designs get transformed, repackaged and re-released. Successful strategies evolve, are remade and become the new hot trend, far more efficient and cost effective. At least that's the pitch. Some are productivity enhancing, others not so much. [/span5] [/row] The "While You Were Out" pad advanced to…
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Why Website ROI Doesn’t Matter

Companies are reluctant to make an investment, to allocate capital or spend expense dollars in an area they can't quantify. [row] [span3] [/span3] [span5] Accountants are especially good at this. No payback, no dollars. Yet taking this stance makes us lazy. If the investment doesn't fit into a nice box, that we can measure, then in…
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