About: John Edmundson

Specialties: Business Development, Multichannel Marketing, Lead Generation, Web Site Development, Search Engine Optimization, Google Analytics, Data Analysis, Social Media Development, Product Development, Team Building, Change Management, Process Improvement, Corporate Identity and Brand Management

Recent Posts by John Edmundson

Marketing Automation Benefits That Turn Prospects Into Buyers

Are marketing automation benefits geared to the buyer or seller? If you know about marketing automation you've heard about it's benefits. It helps marketing teams identify prospects and market and engage with leads across multiple channels. It automates repetitive tasks and scales with limited additional costs.  And most importantly, it creates more opportunities for sales. But what about…
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What Your Website Says About Your Business

In his book, "The Millionaire Next Door," Thomas J. Stanley remarks that "The majority of millionaires are people you'd never suspect because they don't live flashy lives in big houses with high-status toys abounding." Perceptions aren't always reality. But regardless of the potential reality, people will continue to judge based on what they see. It's…
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How Web Strategy Impacts The Customer Journey

The customer journey. It’s how potential prospects and current customers interact with you and your company. When you deliver continuous value throughout that journey, you'll connect with more prospects and add more customers. But when the customer journey gets derailed or hits a dead end, you miss out. Connect with more prospects as they progress through…
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