About: John Edmundson

Specialties: Business Development, Multichannel Marketing, Lead Generation, Web Site Development, Search Engine Optimization, Google Analytics, Data Analysis, Social Media Development, Product Development, Team Building, Change Management, Process Improvement, Corporate Identity and Brand Management

Recent Posts by John Edmundson

How Content Marketing Builds Your Business

Revenue growth. Small or large, public or private, increasing sales is high on any organizations list of annual objectives. But expanding your customer base is hard. Current customers represent the best growth opportunities. But with B2B customer churn rates at 20 - 30%, it takes additional sales volume just to remain even. New customers are a must. Increasing…
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4 Effective Content Marketing Examples You Should Implement In 2017

How do you effectively connect with prospects today? HubSpot found that buyers are less dependent on sales during the buying process even compared to just a few years ago. Because buyers are taking on more of the discovery process and relying less on personal interactions, it's crucial to have online content that educates and builds understanding even…
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2016 Web Strategy Trends – How To Improve In 2017

The impact a website and online channels have on your business has never been more pronounced. Whether it's current customers, or prospects you don't know yet, a website allows you connect in ways that are impossible to accomplish otherwise. Websites are a basic must have marketing tool, not a new web strategy trend. Regardless of company…
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Keyword Research – The Secret Sauce For Your Sales Team & Your Website

Why did Integrated Print & Graphics get calls from prospects asking about a product they didn't sell? In todays online world it's surprising when a prospect decides to pick up the phone and call. But, it's down right confusing when you get calls for a product you don't produce. IPG had recently launched a new website that showcased  their unique…
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