With over 1.75 billion smart phones in use worldwide and 170 million in the U.S., mobile optimization will become more important than ever. As you optimize your website, are you doing so with mobile SEO in mind?
Google has placed increased emphasis on how mobile friendly sites are. Although mobile search is not currently confirmed to be a ranking factor, it seems like only a matter of time before it is. What steps can you take to make it easier for your audience to interact with you on their mobile device and improve your position in search?
Start off 2015 with a focus on mobile SEO. Google details steps you can take to ensure effective usability. If your site generates errors for mobile users including slow to load pages or unplayable videos, you’ll get penalized. Also, pages that don’t adapt to the layout of the users computer resolution will result in errors. Converting to a responsive design website will eliminate this issue.
Taking these steps will prepare you for the likely changes that will incorporate mobile performance and optimize your mobile SEO.
Do you deliver effective mobile content ?
Just like your website, effective content attracts mobile users. Meaningful content will help maximize your mobile SEO. Making that content relevant includes using words and phrases that resonate with your audience. With mobile, 40% of searches are performed with local intent so it is important to explore key terms more deeply. Using Google Trends can help. Enter the search terms you are comparing with the region of interest. For example, consider the terms Direct Mail and Direct Marketing.
The above trends show that if you are targeting customers in Connecticut, the term Direct Mail is used prominently. However, if Nebraska is your preferred geography, Direct Marketing is a better. Determine the words and phrases that best fit your target market will benefit your mobile SEO.
Video is another important mobile content consideration. In 2014, mobile video viewing surpassed desktop. In fact, 40% of U.S. digital video watchers did so on smart phones. Useful, interesting content delivered in both short and long form will expand the audience that accesses your site using a mobile device.
Make sure your content is available to consume on the go
Your customer may start researching your product while waiting for a dentist appointment and continuing the process on their desktop in the office. But for that to work, you must have a consistent experience across all devices. Responsive design and content targeting mobile device users will allow you to deliver a uniform experience.
Mobile use is dominated by short bursts of activity and found-time during the day. What does that look like for your customers? In a B2B world, you are likely helping consumers learn about your business and the benefits of your products. A customer might want more specific details on how to use your product. White papers, case studies and infographics are essential elements you can use to communicate that information. Make sure they are easy to download and readable on a 3 - 4 inch screen. Plus, integrating this information into short videos is another effective solution.
A growing percentage of your audience will access your website using their mobile device. Make sure you consider mobile SEO in your overall optimization strategy.
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