About: John Edmundson
Specialties: Business Development, Multichannel Marketing, Lead Generation, Web Site Development, Search Engine Optimization, Google Analytics, Data Analysis, Social Media Development, Product Development, Team Building, Change Management, Process Improvement, Corporate Identity and Brand Management
Recent Posts by John Edmundson
How do you increase the value of your website? As more buyers are formulating purchasing decisions online, there's never been a better time to elevate your position. With the right web strategy, you have an opportunity to build new relationships and nurture prospects into customers. But, what is the right strategy? How do you attract more prospects?…
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Account Based Marketing Tactics You Need To Succeed
You have a target account program strategy. You've identified the best accounts. You mapped decision makers and influencers. How do you leverage that data and close more business? By implementing account based marketing tactics that shorten selling cycles and increase sales. Account Based Marketing Tactics You Need To Succeed Target an account, rather than an individual. Combine…
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4 Easy Ways To Develop Content
Content. A crucial element for all online channels. If you develop content effectively, it will help you capture new prospects and escort them through the buyers journey. Without it, you miss opportunities. But developing content can be daunting. Identifying the topics. Writing the copy. Maintaining the frequency. Unless it's your only job, it's challenging just to find time for the writing. How do…
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How To Conduct Your Own Website Assessment
You change oil every few months or few thousand miles. Your production equipment has standard maintenance schedules. But how often do you conduct a website assessment to check it's performance? As customer needs change. As your capabilities advance. As search engine algorithms evolve. How do ensure that your website is operating at peak efficiency? How To Conduct…
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Recent Comments by John Edmundson
- August 17, 2016 on How To Conduct Your Own Website Assessment
- January 18, 2016 on Why Your Sales Force Needs Online Content To Sell More


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